She launched her own brand of Hair Extensions and a range of award-winning products including The Jewel Hairbrush and King Luxury Dry Shampoo - Gold Dust to name a few. Samantha is very passionate about hair and scalp health after experiencing her own hair issues after losing almost 14 stones in weight in 2022, she is committed to helping women with their hair and has since gone back to train in Trichology to be able to help women at all stages in life when our hair needs a little TLC.

Samantha endevours to provide women with affordable luxury that works, product development continues to be at the forefront with lots of new and exciting products coming next year. King Hair & Beauty products can be found in over 200 salons, pharmacies & department stores nationwide. King is regularly featured in Irish media and a number of times in Vogue Magazine. Samantha surrounds herself with a fantastic team who share her passion and drive for all things Hair & Beauty. Make sure to follow them on social media where they show daily insights into life at King!