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Pureology Strength Cure Blonde Purple Shampoo is a toning shampoo that banishes unwanted brassy tones from blonde or lightened hair. It features Pureology's patented Antifade Complex® to keep your colour looking lush and strengthening ingredients to help repair damaged hair.

Why you need it:
Pureology Strength Cure Blonde Purple Shampoo is a sulphate-free shampoo that's gentle enough for every day use - or you can use it occasionally whenever you feel  your lightened hair needs a toning refresh. This purple toning shampoo will keep your hair colour looking fresh, vibrant, and like you just left the salon. It's not just for blondes either, but perfect for brunettes with balayage or ombre colour.

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair. The key ingredients include Keravis, a plant-derived protein complex that strengthens hair and increases its elasticity. Astaxanthin is a strengthening Antioxidant that helps repair damage and prevent further breakage and split ends. It's fragranced with a signature aromatherapy blend of Pear, Rose, and Sandalwood. It also includes Pureology's patented Antifade Complex® to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine.

For the strongest results, leave the shampoo before rinsing out. For a warm blonde look, leave it 1-3 minutes or for more neutral-toned blondes, wait 3-5 minutes before rinsing. For cool-toned blondes, allow the shampoo 5-15 minutes before rinsing out.

Free from:
Sulfate-free, Paraben-free, Vegan, Cruelty Free

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